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01 (001-030B) chapter 01  1/29/02  4:48 PM  Page 29




                               Framing the Problem                                         29



                               CONCLUSION

                               By using structured frameworks to create an initial hypothesis, you
                               will enable yourself and your team to select the analyses and areas
                               of research that will allow you to reach a robust conclusion in the

                               shortest possible time. In the next chapter, we will look at how to
                               plan an analysis to prove or disprove your hypothesis in the short-
                               est time possible.



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