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02 (031-048B) chapter 2  1/29/02  4:49 PM  Page 31











                                                             2


                                   DESIGNING THE ANALYSIS















                                                            Managing
                                                            • Team
                                                            • Client
                                                            • Self





                                                            Intuition

                                                             Data

                                                Analyzing          Presenting
                                                • Framing          • Structure
                                                • Designing        • Buy-in
                                                • Gathering
                                                • Interpreting




                                      hen you form an initial hypothesis, you are “solving the
                               Wproblem at the first meeting.” If only it were that easy.
                               Unfortunately, although you may think you have the answer (who
                               knows—you actually might), you have to prove it. You will do so
                               through fact-based analysis.
                                   In their first few years at the Firm, McKinsey-ites focus on
                               analysis as their primary task. In fact, among the criteria the Firm


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