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DESIGNING THE ANALYSIS
Managing
• Team
• Client
• Self
Intuition
Data
Analyzing Presenting
• Framing • Structure
• Designing • Buy-in
• Gathering
• Interpreting
hen you form an initial hypothesis, you are “solving the
Wproblem at the first meeting.” If only it were that easy.
Unfortunately, although you may think you have the answer (who
knows—you actually might), you have to prove it. You will do so
through fact-based analysis.
In their first few years at the Firm, McKinsey-ites focus on
analysis as their primary task. In fact, among the criteria the Firm
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