Page 247 - The New Gold Standard

Aspire, Achieve, Teach

LIVING THE NEW GOLD STANDARD

D Truly engaged clients are anxious to experience ex-
panded product and service lines from the businesses
they trust and respect.

D Great brand extensions emerge from the core compe-
tencies of a company.
D Sharing knowledge is often more a strength than a liabil-
ity in the collaborative world of business.

D Take service beyond necessary business transactions.
Make it a part of your culture—ingrained in your organi-
zation’s DNA.
D Businesses too focused on the bottom line will create a
legacy only for their investors. Great businesses focus on
their people, customers, and communities as well.

D Steer the strengths of your organization into avenues
that add value in the lives of the clients you serve.

227