Page 226 - The New Articulate Executive_ Look, Act and Sound Like a Leader

TEST YOUR NEW ARTICULATE EXECUTIVE IQ 217

Execution
◆ Roll in to the next slide while the old slide is still up (an eight-
second introduction to the business point of the next slide).

◆ Click to the next slide only after you’ve finished the roll-in.
◆ Operate in the GO ZONE audience eye level. OZONE is too
high. NO ZONE is too low.
◆ Don’t hand out hard copy ahead of time—(unless the client or
customer insists).
◆ Distribute hard copy only after the presentation.
◆ In team presentations, take care of the housekeeping, such as
introductions, before you sit down at the table.
◆ In sit-down presentations, use silent clues (no introductions) to
achieve seamless transitions from one presenter to the next.
◆ If you use a lectern, step back far enough (maybe two or three
inches) so you can keep your head up. Let your eyes do all the
work (checking your text, notes, or outline).
◆ If you use a prepared text, use uppercase and lowercase,
enlarge the words, double space, make every sentence a sepa-
rate paragraph, don’t track sentences to the top of the next page

(finish your last sentence on the same page), and put numbers
in all four corners.
◆ Remember, it’s UP-down-UP with your eyes, not down-
UP-down.
◆ Breathe a lot—especially between sentences.
◆ Practice pausing for effect.

◆ When you’re finished, try asking, “What do you think?”
Rules
◆ Live by the 8-second rule: Audiences will decide within eight
seconds if you’re worth listening to.
◆ Respect the 18-minute wall: Audiences will tune out if you go
beyond this psychological barrier. (If you must go longer,
include another speaker, show a videotape, tell relevant anec-
dotes, and throw in more Q&A.)