Page 227 - The New Articulate Executive_ Look, Act and Sound Like a Leader

218 TEST YOUR NEW ARTICULATE EXECUTIVE IQ

◆ If you can’t define your theme in eight seconds, either you don’t
have a message or you don’t know it.
Dress
◆ Keep it simple. Keep it conservative. Invest in quality.

Stage Fright
◆ If you think less about yourself and how you’re doing and more
about your message and how it’s going to help the people you’re
talking to, you may never have to worry again about how
you’re doing.
Other Tips
◆ Be prepared.
◆ Think of your audience as family and friends.
◆ Imagine those times you thought you did well.
◆ Remember that it always feels worse than it looks.

This is the moment when the rubber hits the road—because now
you can begin putting your new competitive knowledge to work to
start reaping your hard-earned rewards.
For example, do you have an important event coming up? Begin
right now to plan for your next:

◆ Keynote address
◆ Quarterly review
◆ Industry speaking engagement
◆ Management report
◆ Sales meeting
◆ TV appearance
◆ Strategy meeting
◆ Board meeting
◆ Media campaign
◆ Panel discussion
◆ Convention seminar
◆ Annual meeting
◆ Analysts’ meeting