Page 45 - The New Articulate Executive_ Look, Act and Sound Like a Leader
P. 45
7
DESIGNING
THE PERFECT
PRESENTATION
The POWER Formula
he most neglected portion of any presentation is typically
Tthe preparation, for two reasons: (1) preparation takes time—
and busy people often prefer to risk “winging it” than to spend time
on something that may not reward them, and (2) they don’t have the
slightest idea how to put the thing together in the fi rst place—other
than by resorting to some bad habits that, like a bad cold, they may
have picked up along the way. So preparation can be boring and is
not always seen to be productive.
But if someone were to offer those busy people a quick, easy way
to assemble their thoughts intelligently and allow them to be consis-
tently effective, they would likely invest a little more effort to realize
a big payback. Wouldn’t it be nice, for example, if you could follow
the same basic blueprint every time and know that your presenta-
tions would be half as long but three times as effective? Wouldn’t it
also be nice to know that you would never again have to spend two
36
