Page 88 - The New Articulate Executive_ Look, Act and Sound Like a Leader

GETTING THE MESSAGE ACROSS 79

Necklace

Examples
Theme

Window
Specific examples, illustrations, and anecdotes to provide proof. (This

is how you let audiences actually see inside your presentation.)
Ear
Stay conversational. Don’t speechify.
Retention
1. Summarize key point
2. Loop back to beginning
3. Call for action
4. Appeal to the positive
5. Bad news/good news
6. Project ahead
7. Tell a symbolic story that embraces your message
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