Page 87 - The New Articulate Executive_ Look, Act and Sound Like a Leader

78 CREATING THE PERFECT PRESENTATION

Add the rocket and the necklace to POWER and you get:
-

THE POWER FORMULA

Punch
1. Begin with the ending (strong statement)
2. Personal story
3. Anecdote or illustration
4. Quotation
5. Rhetorical question
6. Project into future
7. Look into past
8. Humor (tell as if true, make business point, be appropriate,
and don’t blow punch line)

One Theme (Rocket or Necklace?)
One message, one mission, one theme only. But you may discuss that
one theme in many diff erent ways.

Rocket

Theme
T

S/T S/T S/T S/T Subthemes

Concrete
W W W W W W W W examples