Page 83 - The New Articulate Executive_ Look, Act and Sound Like a Leader

74 CREATING THE PERFECT PRESENTATION

Aside from the remarkable simplicity of the model, three points
should come immediately to mind:
1. The rocket has an actual rocket shape. It’s streamlined with all

the parts fitting together in a very functional way.
2. Everything is headed in the same direction.
3. Everything is connected.

This last point is vitally important. Profitability is discussed only in
the context of globalization, and examples are offered only to rein-
force profitability. Break that rule at any point in a presentation, and

the presentation itself will start to lose shape and eventually fall
apart.
So you could say that POWER is to organization as rocket is to
streamlined design. The key to getting the biggest bang out of the
rocket is to make POWER appeal to the mind. Rocket appeals to the
mind as well, but also to the curious but enduring notion that all
things are really one. When you apply this principle to a presenta-
tion, everything—everything—in that presentation is connected.
In other words, rocket and POWER are two aspects of the same
thing. At this point we have built a rocket and packed it with
POWER.
Now you should be ready to launch at will.

THE NECKLACE

If you have no subthemes, then you do not have a rocket. Nor do you
need one. Without separate categories embedded in your presenta-
tion, then you will want to design a necklace. The necklace is simply
one message with examples to back up that one message. The neck-
lace is the most straightforward and effective way to capture the
mind of your audience and should be the method of choice for busi-
ness presenters. Fast, moving, powerful presentations are almost
always necklaces.