Page 81 - The New Articulate Executive_ Look, Act and Sound Like a Leader

72 CREATING THE PERFECT PRESENTATION

Theme

Globalization

Research
and Manufacturing
development

Productivity Profitability

Strategic Sales and
planning marketing

If you were to try to talk about these subjects in a random man-
ner, you would wind up with a random presentation—a presenta-
tion of six themes (seven, if you include globalization)—seemingly
going nowhere. But by unifying them under a kind of central com-
mand, you have turned a jellyfish into a potent missile that you can

be sure will have an impact. One of the beauties of shaping your
concepts in the form of a rocket is that the rocket is a unifi ed instru-
ment of pure intellectual energy.