Page 82 - The New Articulate Executive_ Look, Act and Sound Like a Leader

GETTING THE MESSAGE ACROSS 73
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All its working parts are strategically connected for maximum
impact. Pick any part of our model rocket, and you can’t have one
part without the other. In a sense, the parts act in concert, like a
team: one for all and all for one.
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Consider, for a moment, the POWER formula and our presenta-
tion that has globalization as its theme. We have talked about how
research and development, strategic planning, productivity, profi t-
ability, sales and marketing, and manufacturing all relate to global-
ization. Now let’s go one more step and give concrete examples to
back up our position (remember that examples are the W in POWER).
Add the examples, and the design looks like this:

Globalization

Research
and Manufacturing
development
Productivity Profitability
Example Example Example Example
Strategic Sales and
planning marketing
Example Example Example Example

Example Example Example Example