Page 187 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo
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168    REFINE AND REHEARSE



          TABLE 14.1   JOBS’S MACWORLD 2003 PRESENTATION
          STEVE’S WORDS                     STEVE’S GESTURES
          “Two years ago, we introduced a   Raises index finger
          landmark product for Apple. The
          Titanium PowerBook instantly became
          the best notebook in the industry. The
          number one lust object.”
          “Every review said so.”           Pulls hands apart, palms up

          “And you know what? Nobody has    Holds up two fingers on right
          caught up with it in two years.”  hand

          “Almost every reviewer today still says   Chops air with left hand
          it is the number one notebook in the
          industry. No one is even close.”
          “This is important for Apple because   Makes an expansive gesture
          we believe that someday notebooks are   with both hands
          even going to outsell desktops . . . We
          want to replace even more desktops
          with notebooks.”

          “So, how do we do this? What’s next?   Gestures, moving hand in a
          Well, the Titanium PowerBook is a   broad stroke from right to left
          milestone product, and it’s not going
          away. But we’re going to step it up a
          notch to attract even more people from
          a desktop to a notebook.”
          “And how do we do that? We do that   Pauses
          with this.”
          “The new seventeen-inch PowerBook. A   Another expansive gesture,
          seventeen-inch landscape screen.”  hands pulled apart, palms up
          “It’s stunning.”                  Pauses

          “And when you close it, it is only one  Makes thin gesture with left
          inch thick.”                      hand
          “The thinnest PowerBook ever. Let me   Walks to stage right while
          go ahead and show you one. I happen   maintaining eye contact with
          to have one right here.”          audience
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