Page 187 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo
P. 187
168 REFINE AND REHEARSE
TABLE 14.1 JOBS’S MACWORLD 2003 PRESENTATION
STEVE’S WORDS STEVE’S GESTURES
“Two years ago, we introduced a Raises index finger
landmark product for Apple. The
Titanium PowerBook instantly became
the best notebook in the industry. The
number one lust object.”
“Every review said so.” Pulls hands apart, palms up
“And you know what? Nobody has Holds up two fingers on right
caught up with it in two years.” hand
“Almost every reviewer today still says Chops air with left hand
it is the number one notebook in the
industry. No one is even close.”
“This is important for Apple because Makes an expansive gesture
we believe that someday notebooks are with both hands
even going to outsell desktops . . . We
want to replace even more desktops
with notebooks.”
“So, how do we do this? What’s next? Gestures, moving hand in a
Well, the Titanium PowerBook is a broad stroke from right to left
milestone product, and it’s not going
away. But we’re going to step it up a
notch to attract even more people from
a desktop to a notebook.”
“And how do we do that? We do that Pauses
with this.”
“The new seventeen-inch PowerBook. A Another expansive gesture,
seventeen-inch landscape screen.” hands pulled apart, palms up
“It’s stunning.” Pauses
“And when you close it, it is only one Makes thin gesture with left
inch thick.” hand
“The thinnest PowerBook ever. Let me Walks to stage right while
go ahead and show you one. I happen maintaining eye contact with
to have one right here.” audience