Page 184 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo
P. 184

ACT 3






                           Refine and


                             Rehearse















                     o far, we’ve learned how Steve Jobs plans his presenta-
                     tions. We’ve talked about how he supports the narrative
                     through his words and slides. We’ve discussed how he
            Sassembles the cast, creates demos, and wows his audi-
             ence with one dynamic moment that leaves everyone in awe.
             Finally, you’ll learn how Jobs refines and rehearses his presenta-
             tion to make an emotional connection with the audience. This
             final step is essential for anyone who wants to talk, walk, and
             look like a leader. Let’s preview the scenes in this act:


                  SCENE 14: “Master Stage Presence.” How you say something
                   is as important as what you say, if not more so. Body language
                   and verbal delivery account for 63 to 90 percent of the impres-
                   sion you leave on your audience, depending upon which study
                   you cite. Steve Jobs’s delivery matches the power of his words.
                  SCENE 15: “Make It Look Effortless.” Few speakers rehearse
                   more than Steve Jobs. His preparation time is legendary
                   among the people closest to him. Researchers have discovered
                   exactly how many hours of practice it takes to achieve mastery
                   in a given skill. In this chapter, you’ll learn how Jobs confirms
                   these theories and how you can apply them to improve your
                   own presentation skills.

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