Page 185 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

166 REFINE AND REHEARSE

 SCENE 16: “Wear the Appropriate Costume.” Jobs has
the easiest wardrobe selection in the world: it’s the same for
all of his presentations. His attire is so well known that even
“Saturday Night Live” and “30 Rock” poked some good-
natured fun at him. Learn why it’s OK for Jobs to dress the way
he does but it could mean career suicide if you follow his lead.
 SCENE 17: “Toss the Script.” Jobs talks to the audience, not
to his slides. He makes strong eye contact because he has
practiced effectively. This chapter will teach you how to prac-
tice the right way so you, too, can toss the script.
 SCENE 18: “Have Fun.” Despite the extensive preparation
that goes into a Steve Jobs presentation, things don’t always
go according to plan. Nothing rattles Jobs, because his first
goal is to have fun!