Page 186 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo
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                        Master Stage
                              Presence





                     I was hooked by Steve’s energy and enthusiasm.
                                     GIL AMELIO





                     teve Jobs has a commanding presence. His voice, ges-
                     tures, and body language communicate authority,
                     confidence, and energy. Jobs’s enthusiasm was on full
            Sdisplay at Macworld 2003. Table 14.1 shows his actual
             words as well as the gestures he used to introduce the Titanium
             PowerBook.  The words he verbally emphasized in his presenta-
                       1
             tion are in italics.
                The words Jobs uses to describe a product are obviously
             important, but so is the style in which he delivers the words. He
             punches key words in every paragraph, adding extra emphasis
             to the most important words in the sentence. He makes expan-
             sive gestures to complement his vocal delivery. We’ll examine
             his body language and vocal delivery more closely later in the
             chapter, but for now, the best way to appreciate his skill is to call
             on a guest speaker who pales in comparison.

             “Who’s Mr. Note Card?”

             During the iPhone introduction at Macworld 2007, Jobs invited
             Cingular/AT&T CEO Stan Sigman to join him onstage and to
             share a few words about the partnership. Sigman took the floor
             and sucked the energy right out of the room. He immediately

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