Page 20 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

ACT I

Create

the Story

reating the story, the plot, is the first step to selling
your ideas with power, persuasion, and charisma.
Succeeding at this step separates mediocre commu-
Cnicators from extraordinary ones. Most people fail
to think through their story. Effective communicators plan
effectively, develop compelling messages and headlines, make
it easy for their listeners to follow the narrative, and introduce
a common enemy to build the drama. The seven chapters—or
scenes—in Act 1 will help set the foundation for presentation
success. Each scene will be followed by a short summary of spe-
cific and tangible lessons you can easily apply today. Let’s review
the scenes here:

 SCENE 1: “Plan in Analog.” In this chapter, you will learn how
truly great presenters such as Steve Jobs visualize, plan, and
create ideas well before they open the presentation software.
 SCENE 2: “Answer the One Question That Matters Most.”
Your listeners are asking themselves one question and one
question only: “Why should I care?” Disregard this question,
and your audience will dismiss you.
 SCENE 3: “Develop a Messianic Sense of Purpose.” Steve
Jobs was worth more than $100 million by the time he was

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