Page 243 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

224 NOTES

delivered on June 12, 2005, http://news-service.stanford.edu/news/2005/
june15/jobs-061505.html (accessed January 30, 2009).
14. American Rhetoric, “Jim Valvano Arthur Ashe Courage & Humanitarian
Award Acceptance Address,” March 4, 1993, americanrhetoric.com/
speeches/jimvalvanoespyaward.htm (accessed January 30, 2009).

Scene 6: Introduce the Antagonist
1. Wikipedia, “1984 (Advertisement),” http://en.wikipedia.org/wiki/1984_ad
(accessed January 30, 2009).
2. YouTube, “1983 Apple Keynote—The ‘1984’ Ad Introduction,” YouTube,
youtube.com/watch?v=lSiQA6KKyJo (accessed January 30, 2009).
3. YouTube, “Macworld 2007—Steve Jobs Introduces iPhone—Part 1,”
YouTube, youtube.com/watch?v=PZoPdBh8KUS&feature=related
(accessed January 30, 2009).
4. YouTube, “Steve Jobs CNBC Interview: Macworld 2007,” YouTube,
youtube.com/watch?v=0mY4EIS82Jw (accessed January 30, 2009).
5. Martin Lindstrom, Buyology (New York: Doubleday, 2008), 107.
6. Ibid.
7. John Medina, Brain Rules (Seattle: Pear Press, 2008), 84.
8. YouTube, “Macworld SF 2003 Part 1,” YouTube, youtube.com/
watch?v=lSiQA6KKyJo (accessed January 30, 2009).
9. Demo.com, TravelMuse, Inc., pitch, DEMO 2008, demo.com/watchlisten/
videolibrary.html?bcpid=1127798146&bclid=1774292996&bctid=
1778578857 (accessed January 30, 2009).
10. An Inconvenient Truth, DVD, directed by Davis Guggengeim (Hollywood:
Paramount Pictures, 2006).

Scene 7: Reveal the Conquering Hero
1. YouTube, “1983 Apple Keynote,” YouTube, youtube.com/watch?v=
lSiQA6KKyJo (accessed January 30, 2009).
2. YouTube, “Apple Music Event 2001—The First Ever iPod Introduction,”
YouTube, youtube.com/watch?v=kN0SVBCJqLs&feature=related
(accessed January 30, 2009).
3. Mike Langberg, “Sweet & Low: Well-Designed iPod Upstarts Are Music for
the Budget,” Seattle Times, sec. C6, August 9, 2003.
4. Apple, “Out of the Box,” 2006 television ad, Apple website, apple.com/
getamac/ads (accessed January 30, 2009).
5. YouTube, “New iPhone Shazam Ad,” YouTube, youtube.com/
watch?v=P3NSsVKcrnY (accessed January 30, 2009).
6. Apple, “Why You’ll Love a Mac,” Get a Mac page, Apple website, apple
.com/getamac/whymac (accessed January 30, 2009).