Page 245 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

226 NOTES

Santa Barbara, unm.edu/~moreno/pdfs/chi.pdf (accessed January 30,
2009).
16. BusinessWeek, “The Best Managers of 2008,” BusinessWeek.com slide
show, http://images.businessweek.com/ss/09/01/0108_best_worst/14
.htm (accessed January 30, 2009).
17. Richard Mayer and Roxana Moreno, “A Cognitive Theory of Multimedia
Learning: Implications for Design Principles,” University of California,
Santa Barbara, unm.edu/~moreno/pdfs/chi.pdf (accessed January 30,
2009).
18. Ibid.
19. Ibid.
20. Apple, “Apple Special Event September 2008,” Apple Pre–Holiday Season
Presentation, apple.com/quicktime/qtv/letsfrock (accessed January 30,
2009).
21. Garr Reynolds, Presentation Zen (Berkeley: New Riders, 2008), 105.
22. Nancy Duarte, Slide:ology (Sebastopol, CA: O’Reilly Media, 2008), 106.
23. Wikipedia, “Picture Superiority Effect,” http://en.wikipedia.org/wiki/
picture_superiority_effect (accessed January 30, 2009).
24. John Medina, Brain Rules (Seattle: Pear Press, 2008), 234.
25. Ibid.
26. YouTube, “WWDC 2008 Steve Jobs Keynote—iPhone 3G,” YouTube,
youtube.com/watch?v=40YW7Lco0og (accessed January 30, 2009).
27. Apple, “WWDC 2008 Keynote Address,” Apple, apple.com/quicktime/qtv/
wwdc08 (accessed January 30, 2009).
28. Plain English Campaign, “Before and After,” section of site with before-
and-after examples, http://s190934979.websitehome.co.uk/examples/
before_and_after.html (accessed January 30, 2009).
29. Paul Arden, It’s Not How Good You Are, It’s How Good You Want to Be
(London: Phaidon Press, 2003), 68.

Scene 9: Dress Up Your Numbers
1. YouTube, “Apple Music Event 2001—The First Ever iPod Introduction,”
YouTube, youtube.com/watch?v=kN0SVBCJqLs&feature=related
(accessed January 30, 2009).
2. Jeff Goodell, “Steve Jobs: The Rolling Stone Interview,” Rolling Stone,
December 3, 2003, rollingstone.com/news/story/5939600/steve_jobs
_the_rolling_stone_interview (accessed January 30, 2009).
3. Apple, “WWDC 2008 Keynote Address,” Apple, apple.com/quicktime/qtv/
wwdc08 (accessed January 30, 2009).
4. Apple, “Macworld 2008 Keynote Address,” Apple, apple.com/quicktime/
qtv/mwsf08 (accessed January 30, 2009).