Page 249 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

230 NOTES

6. YouTube, “Macworld San Francisco 2000, Steve Jobs Become iCEO of
Apple,” YouTube, January 5, 2000, youtube.com/watch?v=JgHtKFuY3be
(accessed January 30, 2009).
7. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, apple
.com/quicktime/qtv/mwsf07 (accessed January 30, 2009).

Intermission 2: Schiller Learns from the Best
1. Apple, “Macworld 2009 Keynote Address,” Apple, apple.com/quicktime/
qtv/macworld-san-francisco-2009 (accessed January 30, 2009).
2. Slideshare, “Phil Schiller’s Mac World 2009 Keynote Address,” Slideshare,
slideshare.net/kangaro10a/phil-schillers-mac-world-2009-keynote
-presentation (accessed January 30, 2009).

Scene 14: Master Stage Presence
1. YouTube, “Macworld SF 2003 Part 1,” YouTube, youtube.com/
watch?v=Xac6NWT7EKY (accessed January 30, 2009).
2. Dan Moren, “Stan Sigman Says Sayonara,” Macworld.com, October 12,
2007, http://iphone.macworld.com/2007/10/stan_sigman_says
_sayonara.php (accessed January 30, 2009).
3. Gil Amelio, On the Firing Line: My Five Hundred Days at Apple (New York:
Collins Business, 1999), 199.
4. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, apple
.com/quicktime/qtv/mwsf07 (accessed January 30, 2009).
5. Apple, “Macworld 2008 Keynote Address,” Apple, apple.com/quicktime/
qtv/mwsf08 (accessed January 30, 2009).
6. YouTube, “Apple Music Event 2001—The First Ever iPod Introduction,”
YouTube, youtube.com/watch?v=kN0SVBCJqLs (accessed January 30,
2009).
7. Ibid.
8. Albert Mehrabian, Silent Messages (Stamford, CT: Wadsworth, 1980).

Scene 15: Make It Look Effortless
1. BusinessWeek, “Steve Jobs’s Magic Kingdom,” BusinessWeek cover
story, February 6, 2006, businessweek.com/magazine/content/06_06/
b3970001.htm (accessed January 30, 2009).
2. Mike Evangelist, “Behind the Magic Curtain,” Guardian, for Guardian
.co.uk, January 5, 2006, guardian.co.uk/technology/2006/jan/05/
newmedia.media1 (accessed January 30, 2009).
3. Ibid.
4. Ibid.