Page 254 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

INDEX 235

iPod, 43–44 generational considerations,
MacBook Air, 39–40 30–31
Hero, 75–86 health issues, x, 211, 212, 215
mission, 76–78 keynote presentations, x, xii, 64–67,
Hodgman, John, 78–79 90–91, 93, 96–97, 131, 137,
Hofmann, Hans, 90 144–45, 157–59, 180–81
Holliday, Chad, 56 language complexity, 114–17
“Holy shit” moments, 151–60, 163 motivation, 30, 33
bombshells, 155–57 quotations, 15, 27, 28, 29, 30, 31, 32,
memorable stories, 156 34, 35–36, 39, 46, 49, 63, 81,
one theme, 154–55 105, 113, 121, 195, 199, 215
revolutionary products, 157–60 Stanford University commencement
Hyperbole, 122 speech, 215–18
Jukebox player, 77–78
IBM, 64, 75–76, 109–10
IBM-Motorola PowerPC, 146 Kahney, Leander, 13, 28, 90, 137
IDG World Expo, ix Kanso, 89
iDVD, 180 Kawasaki, Guy, 24, 138–40
iLife suite, 145 Kelleher, Herb, 5
iMac, 15, 42–43, 181, 199 Kennedy, John F., 58
iMac G5, xiv Kessler, Michelle, 54
Improvisation, 199–206 Keynote software, 12, 44–47, 89, 204
Inconvenient Truth, An, xi, 71–73 Kinesthetic learners, 147
Inside Steve’s Brain (Kahney), 13, 90 Kinesthetics, 137–38
Inspiration, xvi King, Rollin, 5
Intel processor, 16–17, 54, 81, 127–28, Kissinger, Henry, 193
146–48, 199, 201 Krantz, Michael, 181
Internet Explorer, 69
Introductions, 17, 20 Langberg, Mike, 78
iPhone, 41–42, 49–51, 53, 64–67, 106, Language issues
113, 140–41, 149, 157–60, 184, analogies, 108–12, 122–25
205 concrete language, 118, 121
data transfers, 106 emotional language, 118, 121
market share, 107–8 filler words, 187, 189
3G, 98–99, 106, 113 jargon, 113, 117–20, 122
iPod, xiv, 34, 43–44, 49–51, 53, 77, language complexity, 114–17
105, 155 plain English, 102–4, 114–17
advertising, 83–84 simplicity, 118–20, 121
simplicity, 87 speaking style, 173–76
slogan, 105 vocal delivery, 187
storage, 107 zippy words, 113–25
iTunes, xv, 53, 212 Leadership, 33, 176–77, 192–93
advertising, 83–84 simplicity, 94
films, 130–31 Leadership in the Era of Economic
Ive, Jony, 87, 129–30 Uncertainty (Charan), 56
Learners, types of, 147
Jargon, 113, 117–20, 122 Leopard, 57, 131–33, 144
Jobs, Steve, 37–38, 199. See also Specific “Let’s Rock” presentation, 93, 96–97
topics Lindstrom, Martin, 68
bloopers, 208–11 Long, Justin, 78–79
body language, 168–69, 170–73 Lyons, Daniel, x
CEO announcement, 155–57
charisma, xi, 34, 167 Mac OS 9, 207–8
dressing style of, 195–97 Mac OS X, 207–8. See also OS X
explaining statistics, 105–9 operating system