Page 256 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

INDEX 237

Press releases, 22–24 Simplicity, 87–88
Problem articulation, 70–71, 80. See advertising, 90
also Antagonists Buddhism, 89
Props, 137–49, 162 demonstrations, 139
demonstrations, 138–44 language, 118–20
focusing, 144–46 leadership, 94
kinesthetics, 137–38 slide design, 88–89
surprise element, 146–49 “Simpsons, The,” 195
Public relations pitches, 123 Singh, Vijay, 193
Purpose, 27–38, 68 6 GB hard-drive player, 78
Pursuit of Happyness, The, 29 Slide:ology, xi
Slides, 140, 162–63
Ray, Rachael, 188 cluttered, 100–101
Red Hot Chili Peppers, 149 coherence principle, 94–95
Refine and rehearse, 165–66 contiguity principle, 94
bucket method, 190–93 design, 59–60, 88–92, 100–101
case study, 185 multimedia presentation principle,
deliberative practice, 181–82 92–94
effortlessness, 179–94 number of words, 91
feedback, 189 one theme per slide, 200–201
off-the-cuff remarks, 188–93 perfecting, 182
recordings, 189–90 pictures, 97–100
stage fright, 193–94 prompts, 203
stage presence, 167–78 resources, 104
tap-the-glass technique, simplicity, 59–60, 88–92,
189–90 100–101
ten-thousand-hours theory, split-attention principle, 94
182–84 white space, 97
videos, 185–87 Smith, Will, 29
Reynolds, Garr, 3, 89 Solomon, Susan, 111
Road map, 49–62, 161–62 Sorenson, Ted, 58
as agenda, 57–60 Southwest Airlines, 5
rule of three, 51–62 Speaking style, 173–76
Roadrunner, 109–10 conversational, 199
Robbins, Tony, 188 inflection, 174
Rolling Stone, 34, 106 pauses, 174–76
Rule of three, 50, 51–57, 216 rate, 176
application, 60–62 tap-the-glass technique,
189–90
Safari, 69, 144–45 volume, 176
San Jose Mercury, 110 Speechwriting, 58–59
SanDisk, 108–9 Spielberg, Steven, 159–60
Schiller, Phil, x, 149, 161–63 Split-attention principle, 94
Schultz, Howard, xvi, 35 Stage fright, 193–94
Scott, Ridley, 63–64 Stage presence, 167–78
Scripts, 199–206 Stanford University commencement
key words, 202 speech, 215–18
preparing, 202–4 Starbucks, 141, 143, 205
Sculley, John, 3, 27–28, 33 Statistics, 105–12, 162
Seattle Post Intelligencer, 114 analogies and, 108–12
Second Coming of Steve Jobs contextual, 107–12
(Deutschman), xvi, 37, 182 relevant, 107–12
Sigman, Stan, 167–70 specificity, 107–12
Silent Messages (Mehrabian), 176 Stein, Ben, 178
Simon, William, 89 “Stevenotes,” x