Page 252 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

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Advertising, 36–37, 78–79 Arden, Paul, 103
app ads, 80 Aristotle, 13
hero-villain, 63–64 Audience
iPod, 83–84 (See also iPod) giving credit to, 134
iTunes, 83–84 (See also iTunes) participation, 142
selling an experience, 80–82 rapport, 134, 199
simplicity, 90 ten-minute rule, 83–84
Altair, 30 Auditory learners, 147
Amelio, Gil, 13, 167
Analog, 3–14 badpitch.blogspot.com, 123
Analogies, 108–12, 122–25 Baig, Ed, 54, 133
Anaphora, 217 Ballmer, Steve, x, 45, 55–57
Angelou, Maya, 151 Barton, John, 109
Antagonists, 63–73 Bashford, Wilkes, 196
big picture, 68–69 Berns, Gregory, 124
religious dimension, 68 Bishop, Todd, 114
storytelling tool, 71–73 Black Hawk Down, 196
AOL, 212 Body language, 168–69, 170–73, 187
App Store, 80 eye contact, 170–71, 186–87
Apple Computers, 76, 102 gestures, 168–69, 172–73
comprehensible technology, 87 posture, 171–72
employees, 133–34 Bourne, Scott, 169
market share, 106 Brain, 83. See also Cognitive
mission of, 68 functioning
rumors, 145 Post-it notes, 154
without Jobs, 213 variety and, 129
Worldwide Developers Conference, Brain Rules (Medina), 68–69
113 (See also WWDC Brands, 68
[Worldwide Developers Branson, Richard, x, 212
Conference]) Brin, Sergey, 45
Apple TV, 83–84, 157 Brokaw, Tom, 190
Apple II, 76 Bucket method, 190–93
233