Page 257 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

238 INDEX

Story creation, 1–14. See also U.S. government bailout,
Experience, delivering 110
analog, 3–14 USA Today, 54, 95, 133
analogies, 7–9 (See also Analogies) UsingEnglish.com, 114
antagonists, 63–73
customer evidence, 10 Vais, Paul, 182
demonstrations, 9 Valvano, Jimmy, 61
emotional stories, 156 (See also Van Der Veer, Jeroen, 94
Language issues) Vance, Ashlee, 20
endorsements, 10 Video rehearsals, 185–87
flip charts, 12–13 Virtualization, 20
headlines, 6–7, 39–47 Vision, xvi–xvii, 68. See also
hero, 75–86 Purpose
key messages, 7 Visual learners, 147
metaphors, 7–9 Visual thinking, 13
narrative, 4–5
partners, 10 (See also Partners on Walker, Diana, 90
stage) Wall Street Journal, 133
passion statement, 7 Washington Monument, 205
props, 12–13 Webcam, 81
purpose, 27–38 Weber, Max, xi
road map, 49–62 Welch, Jack, x, 120
scenes, 1–2 White space, 97
scripting, 6, 12–13 Windows 7, 54
show-and-tell, 12–13 Winfrey, Oprah, 33
video clips, 10–12 Wozniak, Steve, xvi, 208–9, 212
Swisher, Kara, 32 Wu, Shaw, 213
WWDC (Worldwide Developers
Tait, Richard, 5, 124–25 Conference), 53, 98–100, 113,
TechCrunch 50, 70–71 140, 144, 146, 211
Ten-minute rule, 83–84 Wyle, Noah, 134–35
Tesler, Larry, 36
“Think Different” ad campaign, Young, Jeffrey, 89
36–37 YouTube, x, 132, 142
Time magazine, 181 commencement speeches,
Titles, business, 124–25 215–18
TravelMuse, 70–71
Tribble, Bud, 28 Zen Buddhism, 89
Triumph of the Nerds, 30 Zen, inner, 87–104
Trump, Donald, 32 Zimmer, George, 196
Twitter. See Headlines, twitter-like Zippy words, 113–25