Page 253 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

234 INDEX

Buckingham, Marcus, 32–33 DuPont, 56
Built to Last: Successful Habits of Dylan, Bob, 213
Visionary Companies (Collins and
Porras), 30 EDGE, 106, 139, 140
Bullet points, 4–5, 89. See also Einstein, Albert, 102
PowerPoint Employees, crediting, 133–34
note taking, 89 Energy, 187–88
BusinessWeek, 179 Environmental issues, 71–73, 102,
Buyology (Lindstrom), 68 110–11
Buzzwords, 22–24, 117–18, 123 Ericsson, K. Anders, 181
Evangelist, Mike, 180
Case studies, 132 Eversmann, Matt, 196
CD players, 77 Experience, delivering, 85–104
Chambers, John, xvi, 148, 175 channeling inner Zen, 87–104
Charan, Ram, 56 “holy shit” moments, 151–60
Charisma, 34. See also Jobs, Steve partners on stage, 127–35
definition, xi props, 137–49
Churchill, Winston, 182 statistics, 105–12
Cisco Systems, 20, 148 zippy words, 113–25
ClimateCrisis.org, 111 Eye contact, 170–71, 186–87
Clinton, Hillary, 190
Clow, Lee, 34 Feedback, 189
Clutter elimination, 89–90 Fleiss, Kevin, 70–71
CNBC, 67–68 Fortt, Jon, x
Cognitive functioning, 83, 88, 92 Fortune magazine, 113
Coherence principle, 94–95 Fun demonstrations, 141–44, 207–13
Collins, Jim, 30 bloopers, 208–11
Comfort zones, 188 infotainment, 211–13
Consumer Electronics Show, 55, 185 3G, 140
Contiguity principle, 94
Costume, 195–97 GarageBand, 42, 145–46
Cranium, 124–25 Gardner, Chris, 29–30
Customers. See also Audience Gates, Bill, 31–32, 45, 128
concerns language complexity, 114–17
question that matters, 15–25 Gestures, 168–69, 172–73
scenarios, 18–19 Gianopulos, Jim, 130–31
selling the benefit, 20–21 Gladwell, Malcolm, 30–31, 179,
giving credit to, 134 182–83
testimonials, 132 Godin, Seth, 89
Goldman, Jim, 67–68
Da Vinci, Leonardo, 87, 103 Golf, 52
Deliberative practice, 181–82 Goodell, Jeff, 106
DEMO, 70–71 Google, 45, 69
Demonstrations, 138–40, 138–44. See Google Maps, 141
also Presentations Gore, Al, xi, 71–73, 111
Design, 35–36 Gretzky, Wayne, 37
mobile computers, 129–30 Grubb, Jim, 148
presentation design, xiii, 3 Guardian, 180
slide design, 59–60, 88–89, 88–92, Guest speakers. See Partners on stage
100–101
Deutsch, Donny, xiv Harris, Scott, 110
Deutschman, Alan, xvi, 28, 37 Headlines, twitter-like, 39–47, 161, 218
Diet, 111–12 GarageBand, 42
Drucker, Peter, xiii iMac, 42–43
Duarte, Nancy, xi, 3, 97 iPhone, 41–42