Page 255 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

236 INDEX

MacBook Air, 31, 39–40, 98–100, Obama, Barack, 58–59, 177
151–52, 199 Odyssey (Sculley), 27
MacBook laptops, 129–30 Off-the-cuff remarks, 188–93
MacBook Pro, 80 Online meetings, 144
MacBooks, 12 Orman, Suze, xvi, 119
aluminum frame, 129–30, OS X operating system, 113, 131–33,
137–38 144, 146–48, 207–8
Macintosh, 50–53, 153–54 Osteen, Joel, 204
advertising, 63–64, 78–79 Otellini, Paul, 127–28, 132
Macintosh Way, The (Kawasaki), Outliers (Gladwell), 30, 182
138–40
Macworld Expo, ix, x, 57, 83, 90–91, Page, Larry, 45
107, 127, 134, 140–41, 157–60, Partners on stage, 127–35, 142–43,
161, 167, 180, 184, 199, 205 162
Macworld magazine, 196 Gates, Bill, 128
Madonna, 10 Gianopulos, Jim, 130–31
Maps, 205 Ive, Jony, 129–30
Marketing, 40 Mayer, John, 146
case studies, 132 Otellini, Paul, 127–28
product launch, 152–54, 179 teenagers, 146
selling an experience, 80–82 Wyle, Noah, 134–35
as theater, 3 Passion, 32–34, 35
Markoff, John, 31 PC magazine, 133
Marsalis, Wynton, xv PC World, 213
Mayer, John, 146 Persuasive argument, 13
Mayer, Marissa, 179 Petaflop, 109–10
Mayer, Richard, 92–95 Phelps, Michael, 193–94
McNeill, David, 172 Photo Booth, 143–44
Media, 131–33, 137 Photography, 97–100, 143–44
Medina, John, 68–69, 83, 91, 154 Picture superiority effect (PSE),
Mehrabian, Albert, 176–77 97–98
Mendelson, Ed, 133 Pirates of Silicon Valley, 134–35
Microsoft Internet Explorer, 128 Pitches, 123
Microsoft Office, 129 Pixar, 156–57
Miller, George, 51 Pogue, David, 123, 133
Mission, 68, 76–78. See also Purpose Porras, Jerry, 30
statements, 118 Posture, 171–72
Montemagno, Marco, 142–43 Pour Your Heart into It (Schultz), 35
Mossberg, Walt, 8–9, 32, 133 Powell, Lauren, 89
MP3 CD player, 77 PowerPoint, 89
Multimedia presentation principle, bullet points, 4–5, 89
92–97 Presentation design, xiii
Music, 77, 212. See also iPod; iTunes on paper, 3
Presentation Zen (Reynolds), 3
Napkin test, 5 Presentations. See also Refine and
National Oceanic and Atmospheric rehearse
Administration (NOAA), 111 compared to plays, xiv–xv
Netscape, 69 as experience, 85–104
Networks, 142–43 importance of, xi
New York Times, 109, 133, 155 “one more thing,” 215–18
NeXt, 195, 196 preparation time, 3–4
Note taking, 89 recordings, 189–90
notes as cue cards, 199 techniques, xiii
using notes, 204–6 ten-minute rule, 83–84
Numbers. See Statistics time limits, 70–71