Page 247 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

228 NOTES

11. Jack Welch, Jack: Straight from the Gut (New York: Warner Books, 2001), 70.
12. YouTube, “Apple Music Event 2001—The First Ever iPod Introduction,”
YouTube, youtube.com/watch?v=kN0SVBCJqLs&feature=related
(accessed January 30, 2009).
13. YouTube, “Macworld San Francisco 2003—PowerBook 17” + 12” Intro
(Pt. 1),” YouTube, youtube.com/watch?v=3iGTDE9XqJU (accessed January
30, 2009).
14. Ibid.
15. YouTube, “Macworld SF 2003 Part 1,” YouTube, youtube.com/
watch?v=Xac6NWT7EKY (accessed January 30, 2009).
16. Triumph of the Nerds, PBS documentary written and hosted by Robert X.
Cringely (1996, New York).
17. BusinessWeek, February 6, 2006, businessweek.com/magazine/
content/06_06/b3970001.htm (accessed January 30, 2009).
18. Apple, “Apple Introduces New iPod Touch,” Apple press release,
September 9, 2008, apple.com/pr/library/2008/09/09touch.html
(accessed January 30, 2009).
19. YouTube, “Macworld San Francisco 2003—PowerBook 17” + 12” Intro (Pt.
1),” YouTube, youtube.com/watch?v=3iGTDE9XqJU (accessed January 30,
2009).
20. Gregory Berns, Iconoclast (Boston: Harvard Business Press, 2008), 36.

Scene 11: Share the Stage
1. YouTube, “Macworld San Francisco 2006—The MacBook Pro
Introduction,” YouTube, youtube.com/watch?v=I6JWqllbhXE (accessed
January 30, 2009).
2. YouTube, “Macworld Boston 1997—The Microsoft Deal,” YouTube,
youtube.com/watch?v=WxOp5mBY9IY (accessed January 30, 2009).
3. Apple, “Apple Special Event October 2008,” Apple, apple.com/quicktime/
qtv/specialevent1008 (accessed January 30, 2009).
4. Apple, “Macworld 2008 Keynote Address,” Apple, apple.com/quicktime/
qtv/mwsf08 (accessed January 30, 2009).
5. Ibid.
6. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, apple
.com/quicktime/qtv/mwsf07 (accessed January 30, 2009).
7. Apple, “Macworld 2008 Keynote Address,” Apple, apple.com/quicktime/
qtv/mwsf08 (accessed January 30, 2009).
8. YouTube, “Noah Wyle as Steve—EpicEmpire.com,” YouTube, youtube
.com/watch?v=_KRO5Hxv_No (accessed January 30, 2009).