Page 198 - The Starbucks Experience

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Introduction
“The Starbucks story epitomizes ‘imagine that’ in every sense.
When the company went public . . . it had just 165 stores
clustered around Seattle . . .”
—Cora Daniels, “Mr. Coffee: The Man behind the $4.75
Frappuccino Makes the 500,” Fortune, April 14, 2003.

“Starbucks Corporation went public in June 1992. On the
first day of trading, the stock closed at $21.50—up from an
opening price of $17. Not only did . . .”
—Samuel Greengard, “Stock Options Have Their Ups
and Downs,” Workforce Management, vol. 78,
no. 12 (1999), pp. 44–47.
“The way we have built our company by including the suc-
cess of the company with everyone in it and not leaving . . .”
—Geoff Kirbyson, “Howard Schultz, Not Your
Average Joe,” Brandcareers—Profile,
www.brandchannel.com, August 30, 2004.

“Starbucks employees have an 82% job-satisfaction rate,
according to a Hewitt Associates Starbucks Partner View
Survey. This compares . . .”
—Maryann Hammers, “Pleasing Employees, Pouring
Profits: Caffeine Addicts Aren’t the Only Fans of This
Corporate Legend, Which Serves Up Warm Fuzzies
with Its Cold Frappuccinos,” Workforce Management,
October 1, 2003.

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