Page 203 - The Starbucks Experience

Bibliography

—David M. Martin, “The Bank Blitz Memo: Wake Up and
Smell the Latte,” Tom Brown’s bankstocks.com,
www.bankstocks.com, April 18, 2005.

“One lesson I think we can all learn from this is that no brand
is unassailable. I’ve heard scores of banks in the past men-
tion Starbucks . . .”
—Martin, “Bank Blitz Memo: Wake Up.”

“A few days after the column posted, I was in an airport, and
picked up a voicemail message that caught my attention. The
call was . . .”
—David M. Martin, “The Bank Blitz Memo: Welcome to
Coffee Talk,” Tom Brown’s bankstocks.com,
www.bankstocks.com, November 29, 2005.

“The entire experience reinforced a few lessons for me . . .”
188
—Martin, “Bank Blitz Memo: Coffee Talk.”
“From the time the giant Seattle coffee chain went public . . .”
—Stephanie Salter, “Starbucks Order: One Latte and a
Dish of Crow,” Terre Haute Tribune-Star,
April 30, 2005.

“As long as the core product stays true to its quality and
principles, other elements of the offer can adapt . . .”
— John Simmons, “Starbucks: Supreme Bean,”
brandchannel.com, November 21, 2005.

“With increasing exposure to Western brands, the young,
trendy, and affluent began to view Starbucks—or xing
bake . . .”
—Monica Soto Souchi, “A U.S. Icon Counts on China
to Fill Its Cup,” Seattle Times,
October 9, 2005.