Page 204 - The Starbucks Experience

Bibliography

“Upon learning about Starbucks’ decision to support educa-
tion initiatives in China, I was moved. As a Chinese national,
I am deeply grateful . . .”
—Starbucks press release, “Starbucks Commits
US $5 Million to Support Educational Programs
in China,” September 19, 2005.

“spent five minutes stirring Nescafé into hot water, and that was
coffee. Very few people even knew that it came from a bean.”
—Ginny Parker, Associated Press, “Starbucks Turning
Asian Tea-Drinkers into Latte Lovers,”
Reno Gazette-Journal, May 30, 2000.
“There is a deeply embedded coffee culture in this country. . . .
Canned-coffee vending machines are everywhere, and
people flock . . .”
—Parker, “Starbucks Turning Asian Tea-Drinkers.” 189
“. . .not in Seattle, San Francisco, or New York. It’s smack in
the middle of Tokyo. The American coffee chain . . .”
—Parker, “Starbucks Turning Asian Tea-Drinkers.”
“ . . . people opening coffeehouses were passionate about
coffee, but weren’t necessarily businesspeople. They had
issues . . .”; “two Starbucks, another regional chain coffee
shop, and two independent coffeehouses. They’re all thriv-
ing, and one independent’s business actually shot up 40 per-
cent after the Starbucks stores opened because [the business
owner] focused . . . on inventory control and teaching his
staff salesmanship.”; “34 to 37 percent of the market. . . .
Independents stay steady at 51 percent. No matter how many
stores Starbucks opens, the independents keep pace. It’s like
consumers almost need that option of having the independ-
ents [there].”