Page 207 - The Starbucks Experience

Bibliography

Information about the tsunami and the partners in Phuket,
Thailand, was obtained from a Starbucks press release, “Star-
bucks Donates $100,000 to Southeast Asia Relief Efforts,”
December 29, 2004.

A Final Word

“. . . It turned out that [the owner] was waiting out on the
street on a cold night, holding the door to my car . . .”
—Interview with Howard Schultz, “Mr. Starbucks:
Chairman Howard Schultz Says Building a Brand Now
Is HarderThan Ever,” Context Magazine,
www.contextmag.com, August 2001.

“. . . the second inning of a nine-inning game” and related
quotes
192
—Andy Serwer and Kate Bonamici, “Hot Starbucks to
Go,” Fortune, January 26, 2004, as well as conversations
with Lara Wyss, Starbucks Media Relations.

Much of the content of this book emerged from face-to-face
meetings with Starbucks executives, including

Jennifer Ames-Karreman, director of Customer Service
Operations/Customer Care
Martin Coles, president, Starbucks Coffee International
Jim Donald, president and CEO
Dub Hay, senior vice president, Coffee and Global
Procurement
Ken Lombard, senior vice president and president,
Starbucks Entertainment