Page 200 - The Starbucks Experience

Bibliography

“Remember that a person’s name is to that person the sweet-
est and most important sound in any language.”
—Dale Carnegie, How to Win Friends and Influence People
(New York: Simon & Schuster,1964).
“We are not in the coffee business serving people, but in the
people business serving coffee. The equity . . .”
—Howard Schultz interview, “The Art of Creating
Passionate Consumers: Howard Schultz,”
Know , Spring 2005.
™
Information about Starbucks replacing 5 percent of the
energy used in its U.S. company-operated stores with wind
energy and reducing its carbon dioxide emissions by 2 per-
cent was obtained from an article by Kristen Millares Bolt,
“Starbucks Taps into Wind Energy Production,”
Seattle Post-Intelligencer, April 15, 2005. 185
Information about contributions of $10 million to water
projects in developing countries over the next five years as
part of the acquisition of Ethos Water was obtained at
www.ethoswater.com, March 2005.
“I just went down in my purse and I found enough change
to include everybody. We . . .”
—Associated Press, “13 California Starbucks
Workers Share $87 million Jackpot,”
CNN.com, October 25, 2000.

“We here at Starbucks work as a team and we support one
another. And if I would have taken all the money, then I
wouldn’t have . . .”
—Natalie Allen, CNN Anchor and Lou Walters, CNN
Anchor, “Starbucks Manager Mary Champaine Discusses
Winning $87M California Lottery,” CNN Today,
aired October 25, 2000.