Page 38 - The Voice of Authority
P. 38

think about me.” Inside, she’s crying, “Of course I care
        what others think about me!”
           Maturity brings the realization that what people think
        matters a great deal. Perception—rarely reality about the
        capability of candidates—determines the outcome of our
        presidential races. Perception—rarely reality of needs—
        determines the funds collected for charitable causes. Per-
        ception—rarely reality of guilt or innocence—determines
        the judgment and penalties in civil lawsuits.
           Wise communicators do reality checks often. They re-
        alize that where there’s smoke, there’s usually a spark.
        The goal is to stomp on the spark before it becomes a
        bonfire.


              The Soul and Substance of Truth-Telling

        Trust builds over time. It can be dashed in a flash. It re-
        pairs slowly.
           Not telling the truth proves stressful. Evasion and equiv-
        ocation require energy. You have to remember what you
        said . . . to  whom . . . during what time period. Then you
        have to wonder who heard
        it and how you phrased
        it, . . . worry what happens  There are easy answers.
        if  someone     else  finds    And then there are
        out, . . . and  wonder who    truthful, more difficult
        else actually understood it   answers. Your power as
        and read between the lines.   a communicator often
           Every day we interact      depends on the choice
        with   bosses,  customers,    between the two.
        suppliers, coworkers, kids,
        spouses, or neighbors in
        sensitive situations with difficult questions. There are easy



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