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lie to a strategic partner
        about the percentage on       During times of univer-
        commissions other part-       sal deceit, telling the
        ners receive. You see your    truth becomes a revolu-
        client attend an industry     tionary act.
        conference paid for by his         —George Orwell
        employer, skip out of all the
        sessions to play golf with an
        old friend, and call the home office about how light the
        traffic has been “on the trade show floor” all day. You know
        your boss caused a major foul-up that delayed a project—
        yet on the monthly report to the vice president, she chalks
        up the delay to “supplier problems.”
           Off-stage lying—even when you’re not the victim—
        causes questions about other things you hear.
           Customer promises that don’t pan out, individual in-
        sincerity, management clichés that don’t ring true, off-
        stage lying—these obstacles make it tough to build trust.
        Is it any wonder that people trust the Internet for their in-
        formation more often than their leaders?


                               The Cure

                Tell the Truth: It’s the Cover-Up, Not the
                Foul-Up, That’s the Screw-Up in the End

        Ask Richard Nixon, Bill Clinton, Martha Stewart, Pete
        Rose, Andrew Fastou, Jack Abramoff. Tell it like it is.
        When you’re wrong, say so. When you make a mistake,
        step up to the plate. When you miss a deadline, own up.
        When you make a lousy decision, don’t hide behind a
        committee, board, or team. When the outcome is disap-
        pointing, say so.
           Nothing makes people believe you when you’re right


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