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Appendix B
Green IT and Cloud Computing 243

cloud to run applications. Another company, 3tera, has created a net-
work of partners with its AppLogic system in the U.S., Asia, and Europe
who provide resources for developers to run their applications in the
cloud. Joyent provides a highly scalable on-demand infrastructure for
running Web sites, including rich Web applications written in Ruby on
Rails, PHP, Python, and Java. Joyent Accelerators are next-generation
virtual computers that can grow and multiply (or shrink and consoli-
date) depending on the real-world demands faced by your Web applica-
tion. Currently, 25% of Facebook’s page view runs on Joyent, and they
just launched a program to provide infrastructure for OpenSocial devel-
opers. IBM Remote Data Protection services provide a highly reliable,
distributed data protection strategy that helps ensure business continu-
ity and effective disaster recovery on a pay-as-you-use cost structure.
There are a variety of cloud offerings in the Business Applications
arena. A few examples are discussed here. IBM’s “Bluehouse” was the
first web-delivered collaboration cloud service for social networking. It
provides online collaboration tools to help business users to share docu-
ments, contacts, engage in joint project activities, host online meetings,
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and build social network communities. Lotus Sametime Unyte helps
businesses communicate in real-time with a worldwide network of
employees, customers, and partners by helping arrange quick and easy
web conferences, including the sharing of document, presentations, or
applications in real time. It also provides multi-language support, spe-
cialized alerts and prompts for meeting hosts. Through Google Apps,
Google provides web-based communication, collaboration, and security
applications such as Gmail for email, Google talk for instant messaging,
Google calendar for organizing schedules, and Google Docs for online
documents, presentations, and spreadsheets. Salesforce.com provides
Customer Relationship Management software as a service.
Amazon Fulfillment, Amazon Flexible Payment Solution, and PayPal
are examples of business services cloud offerings. Consumers of Amazon
Fulfillment can send their products for storage at an Amazon Fulfill-
ment center. Orders received for the products from either amazon.com or
through consumer-provided order information are then fulfilled by
Amazon through Amazon’s process. Amazon Flexible Payment Solution
and PayPal provide third-party payment solutions, which consumers can
incorporate into their business processes for order completion or for
making payments.