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Social Media Chapter

Information 8

Systems

“It’s all about eyeballs.” Nicki Jensen is PRIDE Systems’ new marketing
director, and she’s exploring ways to generate revenue from clicks on online
ads. Zev Friedman, PRIDE Systems’ new owner, asked her to do so in their last
meeting (page 283).
“What do you mean?” James Wu is PRIDE’s manager of information
systems. He was with the company when it was owned by Dr. Flores. When
Friedman bought the company, he brought James along.
“I mean, the number of eyeballs we get to look at our ads,” Nicki responds.
“Well, not quite. It’s about clicks, too.” Michele Wilson is PRIDE Systems’
new sales director. Her job is to ask vendors to sign up for ads for display on
PRIDE’s competitions and events.
Nicki looks at James. “We get as many eyes to look at our ads as we can.
Then we motivate them to click.”
She continues, “So how many people can we get into a virtual race? When
we have the cloud connecting the data, we can get people spinning from their
homes, their health clubs, wherever, worldwide, to race against each other.”
Michele jumps in. “It could be 10,000 at one time, no?” She’s looking for
something to sell to vendors.