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Chapter 1 The Importance of MIS
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b. Click the Similar Occupations link at the bottom of the page. Find another
job that you might want. Describe that job, median salary, and educational
requirements.
c. The BLS data is comprehensive, but it is not up to date for fast-changing
disciplines such as IS. For example, one very promising career today is social
media marketing, a job that does not appear in the BLS data. Describe one
way that you might learn about employment prospects for such emerging
job categories.
d. Considering your answer to part c, describe an IS-related job that would
be the best match for your skills and interests. Describe how you can learn
if that job exists.

enDnoteS

1. http://research.microsoft.com/pubs/64155/tr-27-146.pdf 10. Daron Acemoglu and David Autor, “Skills, Tasks, and Technologies:
2. These figures represent the cost of 100,000 transistors, which can Implications for Employment and Earnings” (working paper, National
roughly be translated into a unit of a computing device. If you doubt Bureau of Economic Research, June 2010), www.nber.org/papers/
any of this, just look at your $139 Kindle Fire and realize that you pay w16082.
nothing for its wireless access. Geoff Colvin claims the cost of 125,000 11. Alibaba.com, “About Alibaba.com,” accessed April 6, 2015,
transistors is less than the cost of a grain of rice. See http://chowtimes. http://activities.alibaba.com/alibaba/following-about-alibaba.php.
com/2010/09/11/food-for-though/food-for-thought. 12. Leslie Picker and Lulu Yilun Chen, “Alibaba’s Banks Boost IPO Size to
3. Zipf’s Law is a more accurate, though less easily understood, way Record of $25 Billion,” September 22, 2014, accessed April 4, 2015,
of explaining how the value of a network increases as additional www.bloomberg.com/news/articles/2014-09-22/alibaba-s-banks-said-to-
network nodes are added. See Briscoe, Odlyzko, and Tilly’s 2006 article increase-ipo-size-to-record-25-billion.
“Metcalfe’s Law Is Wrong” for a better explanation: http://spectrum. 13. Carlos Tejada, “China Raps Alibaba for Fakes,” January 28, 2015,
ieee.org/computing/networks/metcalfes-law-is-wrong. accessed April 6, 2015, www.wsj.com/articles/chinas-saic-criticizes-
4. Lynn A. Kaoly and Constantijn W. A. Panis, The 21st Century at Work alibaba-over-fake-goods-1422425378.
(Santa Monica, CA: RAND Corporation, 24), p. xiv. 14. Actually, the word data is plural; to be correct, we should use the
5. Robert B. Reich, The Work of Nations (New York: Alfred A. Knopf, singular form datum and say, “The fact that Jeff Parks earns $30.00
1991), p. 229. per hour is a datum.” The word datum, however, sounds pedantic and
6. In the 2011 book “Literacy Is NOT Enough: 21st Century Fluencies fussy, and we will avoid it in this text.
for the Digital Age,” Lee Crockett, Ian Jukes, and Andrew Churches 15. Anton Wahlman, “Could Google Glass Catch the Boston Bomber?”
list problem solving, creativity, analytical thinking, collaboration, TheStreet, last updated April 18, 2013, http://money.msn.com/
communication, and ethics, action, and accountability as key skills technology-investment/post.aspx?post=f0d8f47e-1d83-4c0b-a9f1-
workers need for the 21st century. c6bbf250fc3c.
7. Accenture, “Accenture 2014 College Graduate Employment 16. Louise Nemanich, Michael Banks, and Dusya Vera, “Enhancing
Survey,” last modified April 16, 2014, www.accenture.com/ Knowledge Transfer in Classroom Versus OnLine Settings: The
sitecollectiondocuments/pdf/accenture-2014-college-graduates-survey.pdf. Interplay Among Instructor, Student, and Context,” Decision Sciences
8. Michael Spence and Sandile Hlatshwayo, The Evolving Structure of the Journal of Innovative Education 7, no. 1 (29): 140.
American Economy and the Employment Challenge (New York: Council on 17. zulily Prospectus, www.sec.gov/Archives/edgar/
Foreign Relations, 2011). data/1478484/0119312513443794/d552850d424b4.htm.
9. Bureau of Labor Statistics, “Computer Systems Analysts,” Occupational 18. zulily, Inc. (2014). Form 10-K 2014. Retrieved from zulily.com,
Outlook Handbook, accessed April 16, 2015, www.bls.gov/ooh. http://investor.zulily.com/secfiling.cfm?filingid=1478484-15-18.