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Independence granted; minimal incidents of violence (prefer no violence Vast numbers of people going to jail in protest; salt rebellion (making one’s own salt rather than buying it from England); making one’s own cloth rather than being dependent on England for textiles
Example: Gandhi whatsoever)
Potential Pitfalls Too many or too few goals; insufficient commitment to goals; goals that are not linked directly to strategies; goals that are not measurable, clear, or differentiated enough from each other Ineffective tactics; insufficient resources for implementation; responsibility not
Measurable outcomes that represent key milestones for the strategies There are usually three to five goals per strategy, although some goals can be leveraged and used for more than one strategy; goals are changed only if alternative tactics prove Specific actions to accomplish each There are
Definition ineffective. goal strategy, and mission.
CHART 4.1 (Continued) Strategic Element Goals Tactics
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