Page 87 - How to Create a Winning Organization
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Good Values Attract Good People









































                          VALUES CREATE AN ENVIRONMENT                                     69
                          OF INTEGRITY
                          Leadership is about more than just forcing people to do what you
                          say. A prison guard does that. A good leader creates belief—in the
                          leader’s philosophy, in the organization, in the mission. Creating
                          belief is difficult to do where a vacuum of values exists, where the
                          only thing that matters is the end result, whether it’s beating the
                          competition on the court or increasing the profit margins in the
                          books.
                             Let me be clear: Results matter. They matter a great deal. But if
                          this is an organization’s singular purpose, then the people who sign
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