Page 265 - Writing Winning Business Proposals
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256                                   Appendix C







                         Proposal to ABC Company                                       page - 3
                         February 29, 2XXX


                                  Percent Change by Region in Population and Households (Last 10 Years)

                                                          11
                                     National Averages
                                                         10            Households
                                                                       Population
                                                        9
                                          Midwest
                                                      7
                                                             15
                                         Southeast
                                                                 18
                                                                    22
                                           South
                                                                      24
                                                                        26
                                         Southwest
                                                                17
                                                   5   10   15  20   25  30%
                                                            Source: Statistical Abstracts, Table 60
                                 FIGURE 2   Three geographic regions have household and population growth
                                          exceeding the national average and growth in the Midwest.


                           ◉  Based upon the long-term forecast, how much total factory space, equipment,
                              and human resources are required and when?
                           ◉  What opportunities exist to better utilize current equipment, space, and new
                              technology?
                           ◉  What manufacturing factory–configuration option or options will provide
                              the required space? For example, how much expansion potential exists at
                              the current facility, and what, if any, make versus buy scenarios as well as
                              changes in factory roles and locations can provide additional space?
                           ◉  Even if resources can be added at the present location, does it make more
                              economic sense to add them there or to make the investment elsewhere? For
                              example, will service levels increase and transportation costs decrease at a
                              new geographic location closer to your growing markets?
                           ◉  Which option is most appropriate considering the qualitative factors and
                              quantitative factors identified in our methodology below?

                         To answer questions like these, my colleagues at Paramount Consulting and I
                         have designed a methodology that will not only develop a manufacturing strategy
                         to provide the capacity necessary for meeting forecasted demand but also a
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