Page 270 - Writing Winning Business Proposals

Paramount’s Proposal Letter to the ABC Company 261

Proposal to ABC Company page - 8
February 29, 2XXX

Even if we are not actively involved in implementation, we will have developed the
new manufacturing plan considering ABC’s resources and capabilities. Our goal is
not just to produce a plan for increasing capacity but to bring that capacity on line
as soon as possible. That is, we are not in the business of just developing plans. We
want to see those plans implemented whether or not you decide to engage us to help
you do so.

Benefits
I would like to summarize for you, Anil, some of the most important points we’ve
made to you and your team in our previous discussions and in this proposal. Then I
will describe the benefits we believe you will receive from our developing a capacity
plan for meeting ABC’s forecasted demand and from that plan’s subsequent
implementation by ABC (quite possibly with our support).

The Benefits of Leveraging Our Efforts
By forming a joint ABC/Paramount team, with ABC managers playing an integral
part, we will be able to leverage the substantial knowledge, expertise, and tools
both ABC and Paramount will bring to this project and to develop, sell, and
implement the plan as quickly as possible.

This team will hold frequent progress reviews so that various constituencies
within the Division (as well as, if appropriate, within Consolidated) will be aware of
preliminary conclusions and direction quickly. We plan for these reviews to include
strategy sessions, during which we can gain consensus on answers to the wide
variety of questions posed in this project and get agreement across various interest
areas on the appropriate criteria to be used to select the most effective expansion
option. Finally, the team will prepare a final report, which we plan to be a proposal
and capital-expenditure request to Consolidated. This strategy will eliminate an
entire and possibly time-consuming step in the approval process.

This teaming strategy will work exceptionally well because Paramount’s
professionals have extensive expertise in building effective client/consultant
teams, transferring knowledge, and managing and implementing change. We also
understand the range of evaluation criteria important in this analysis and are adept
at facilitating discussions to gain consensus on these criteria. We will commit our