Page 271 - Writing Winning Business Proposals

262 Appendix C

Proposal to ABC Company page - 9
February 29, 2XXX

broad-based team quickly to begin the project immediately after your approval
to proceed. Using this team’s exceptional expertise in marketing, manufacturing
strategy, facilities planning, logistics, financial analysis, and human resources, we
will provide ABC with the right “road map” for increasing capacity.

Your Benefits at the End of This Project
Our final report, which we will design as your proposal to Consolidated, will be
thorough, comprehensive, and well documented, providing ABC with the basis for
making a sound expansion decision that considers and balances all the quantitative
and qualitative factors. And because that decision will be based on agreed-to
criteria, it will be well accepted by ABC management with different agendas. Just
as important, the report will convince Consolidated of the expansion decision’s
correctness and desirability and answer their “what-if” questions.

In addition to our recommended expansion option, the report will contain:

◉ a confirmed market forecast and market share and product-mix projections
◉ specified current equipment and space utilization and opportunities to better
utilize current equipment and space as well as new technology
◉ specified make-versus-buy options as well as potential factory roles and
locations for increasing capacity
◉ an implementation plan

Our jointly developed implementation plan will specify the tasks, resources,
requirements, and timing necessary to bring additional capacity on line over time
in a controlled yet expeditious manner.

Your Benefits Beyond This Project
We are confident that, once implemented, our jointly developed plan will
significantly improve ABC’s processes; lead to more cost-effective operations,
improved service levels, and product quality; and allow you to maintain, if
not enhance, your market share. Your productivity should increase, your
compensation levels should be protected, and you should realize greater flexibility
in implementing your business and marketing strategies. Most important, after
subsequent implementation, you should improve your competitive position and
maintain your excellent reputation with Consolidated.