Page 76 - Leadership Secrets of Hillary Clinton

AUTHENTICITY

confident enough to share your true self with them. That’s
life, that’s being human, and that’s being authentic.

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PERSONAL BRAND

A direct correlation to your authentic self is your personal
brand. Companies spend millions of dollars branding
themselves because their brand—and people’s perception
of that brand—is their livelihood. They build their brand,
nurture it, protect it, and defend it. And when necessary,
the company will rebrand itself to respond to challenging
times by changing established perceptions in order to be
more successful.
In the same way, our personal livelihoods depend on our
brand as a leader. The perception that our colleagues,
bosses, and customers have of us plays a large role in the
opportunities and promotions that come our way. If, at this
stage of your career, you’ve got the brand you want, con-
gratulations! But if you haven’t got it just right, you need to
rebrand yourself. Rebranding yourself can be challenging,
since long-held beliefs about you can be difficult to change;
but with some hard work, you can shake things up, change
those unwanted perceptions, and create a new personal
brand that will help you reach your goals.
When coaching both men and women business leaders
about branding themselves, I encourage them to begin by

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