Page 77 - Leadership Secrets of Hillary Clinton

LEADERSHIP SECRETS OF HILLARY CLINTON

identifying their core strengths. These strengths, when
demonstrated consistently, can coalesce into a personal
brand. In particular, look for those strengths that are
unique to you—that help you to stand out in a crowd. I
refer to these as your signature strengths; they are most
likely to be things that you truly love doing, do exception-
ally well, and probably do intuitively by now—all leading
up to your authentic self.
When you know your signature strengths and lead with
them, your brand will follow. You will be in control of what
others think and say about you. Here are a few questions to
consider when defining your authenticity through your
personal leadership brand:

1. What are the four or five things that you want peo-
ple to say about you when they are describing you as a
leader? What exactly do you want them to mention
or describe about you?
2. What specific opportunities do you have at work to
create those particular impressions? Where do you
“show up” as your leadership brand?
3. How much time and attention are you giving to the
planning and preparation required to create these
perceptions of you? Are you truly being intentional?
4. Are you consistently creating those impressions in
meetings? With your colleagues? During presenta-
tions? In your e-mails?

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