Page 78 - Leadership Secrets of Hillary Clinton

AUTHENTICITY

5. Whom do you want to be associated with in your
organization? Although discussing this is often con-
troversial, your brand as a leader is also formed by
whom you know and how “connected” other people
think you are.

Finally it’s important not to operate in a vacuum. You
need to get feedback on the perception that people have of
you now and what you have done to create those impres-
sions in order to determine what you will need to do to
change them. Seek out people you trust to coach you
through this process. Invite people to watch you in action
to see how you are projecting the qualities you want to be
known for. What do you say? How do you carry yourself?
What is the tone you use? When are you “being” your
desired brand as a leader, and why and how are you show-
ing up that way? With this information, you will be
equipped to create a powerful brand for yourself.

x SECRET 5: TELL YOUR OWN STORY z

The word authentic is similar to the word author, which
means that you are the author of your own story. We all have
a book we can write, as we all have unique experiences,
events, and even failures that have shaped who we are today.
Leaders who acknowledge and appreciate their personal
story have a natural sense of pride and self-acceptance. They

x 67 z