Page 194 - 201 Killer Cover Letters
P. 194

06  6/27/03  9:21 AM  Page 181
                                         LETTER 5-113: CHIEF FINANCIAL OFFICER
                   A clever approach, appropriate for the industry and position, definitely attracts attention.
                                                   Ms. Regina Lin, President
                                                   UniFex Corporation
                                                   18 Southern Parkway
                                                   Miami, Florida 09876

                                                   RE: Your Ad for a CFO
                                                   Dear Ms. Lin:
                                                   You’re looking at an
                                                   actual demonstration of
                                                   the results I can produce
                                                   for you. At PSB, I’ve
                                                   expanded profit margins
                                                   to 70%. How? By cutting
                                                   the cost of purchased
                                                   goods by up to 25%. By
                                                   cutting the cost of
                                                   purchased services by up
                                                   to 38%. By rigorously
                                                   examining every
                                                   expenditure to ensure
                                                   maximum value at
                                                   minimum cost. So why
                                                   not hire me to do for
                                                   UniFex what I do best? I
                                                   increase margins. In fact,
                                                   as you can see, I can’t
                                                   resist expanding any
                                                   margin I can get my
                                                   hands on.
                                                   Sincerely,



                                                   Richard C. Royce
                                                   (555) 456-7890

                                                   Resume enclosed





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