Page 199 - 201 Killer Cover Letters

06 6/27/03 9:21 AM Page 186
LETTER 5-118: SALES—SALARY (COMPOSITE LETTER)
This letter has been customized to reflect both the personality and background of this sales
executive.
Name, Title
Company Name
Company Address
City, State ZIP
Dear Mr./Ms. (Name):

Your advertisement addresses my qualifications so ideally, one would Opening from
think we’ve met. And we should—because I can offer you the precise Letter 5-82
skills for which you’re searching.
As you’ll see on the enclosed resume, the depth of my experience in From Letter
sales offers you the opportunity to hire a real pro who needs little or no 5-46
training, and is comfortable and successful with cold canvassing.
Solid sales experience is only the first of my qualifications -- From Letter
I have a successful track record and the recommendations to 5-48
back it up.
Proven ability to translate consumer desires into purchase
decisions is only the second of my qualifications -- I have
sold effectively within religious, upscale, and ethnic markets.

Superior customer service delivery is only the third
qualification I possess -- I project warmth, enthusiasm, and a
pleasant attitude.
In addition, I am able to work effectively and independently in the field The last two
without requiring costly, time-consuming supervision. Perhaps most
importantly, I have developed strong presentation and sales-closing skills paragraphs
that I can put to work immediately with the solid base of contacts I will are adapted
bring to your organization. from Letter
My resume, which is enclosed, details my career, accomplishments, and 5-42.
my education (B.A. in Economics/M.B.A.). I would be pleased to discuss
my qualifications and salary/commission requirements in greater detail
when we meet in person.
Sincerely,

Name
Telephone

186