Page 203 - 201 Killer Cover Letters
P. 203

07  6/27/03  9:21 AM  Page 190
                               If you are attempting to overcome a problem raised in your interview, pro-
                          vide a clear explanation with valid support points—not excuses! A good illustra-
                          tion is provided in Follow-Up Letter 6-1. In this case, the writer traveled to Den-
                          ver to interview for a position in which she was very interested. Later, thinking
                          back on the meeting, she became discouraged. Although she was more than will-
                          ing to relocate for the job, she worried that her interviewer may have regarded the
                          fact that she was from out of town as a drawback—a problem she did not perceive
                          or address at the time. Instead of giving up, she responded with significant as-
                          surances that she could relocate successfully, building contacts and business rela-
                          tionships as she has before.
                          LETTER 6-1: FOLLOW-UP LETTER—INSURANCE SALES—RELOCATION




                             Mr. Howard Walsh
                             Sales Manager
                             Long Life Insurance Company
                             100 South College Boulevard
                             Denver, CO 80300
                             Dear Mr. Walsh:

                             Thank you for spending so much time with me during my visit to your headquarters on
                             Monday.
                             Seeing the respect evident between you and your colleagues was completely refreshing for
                             me—as was discovering the innovative sales strategies you’ve introduced. I am eager to
                             join forces with you.
                             You can count on me to quickly become a familiar face to prospects, clients, and   Dispels
                             business leaders in and around Denver. Through previous moves, I have become adept at  concerns
                             forging contacts and friendships through my personal interest in the arts as well as my  raised
                             participation in the activities of local business groups (such as the Lifers Club, United
                             Way, Police Athletic League, Financial Marketing Association, Advertising Club, and the  during
                             Red Cross in Atlanta). Turning these connections into sales is integral to my status as the  interview
                             top biller at my agency for four years running.
                             I will forward additional information to you shortly to support what my record has already
                             proven: that I will produce nothing less than outstanding results for you and Long Life.

                             Sincerely,


                             Allison Deal
                             (555) 456-7890






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