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Chapter 4
Linear Programming Applications
4.1 The Process of Problem Formulation 4.5 Financial Applications
Portfolio Selection
4.2 Production Management Applications
Financial Planning
Make-or-Buy Decisions
Revenue Management
Production Scheduling
Workforce Assignment 4.6 Data Envelopment Analysis
4.3 Blending, Diet and Feed-Mix Problems
4.4 Marketing and Media Applications
Media Selection
Marketing Research
Learning objectives By the end of this chapter you will be able to:
l Recognize common application areas for LP
l Formulate complex LP problems
l Interpret the solutions to common LP problems
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