Page 152 - Anne Bruce - Building A HIgh Morale Workplace (2002)

9

Winning Back

Morale in

Emotional Times—

What to Do When

Tragedy Strikes

he Chinese have two distinct characters for the word “cri-
Tsis.” One means danger and the other opportunity.

Tough times call for real leadership and therein lie both the
danger and the opportunity—managers who are willing to face
adversity, rather than shrink from it, and then somehow in the
process create greater hope and higher morale because of it. As
a manager or supervisor, this may well be the greatest chal-
lenge and responsibility of your career.

According to Lexicon Communications, a strategic PR and
crisis management consulting firm headquartered in Los
Angeles, every company—large or small, public or private—

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