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56 2 An Original Business Model: The Integrated Biorefinery
Fig. 2.20 Increased
diversification of the • ARD
companies on the
• Biodemo
Bazancourt-Pomacle site in
the agro-food industry value R&D • CEBB
chain
• Blétanol
• Cristal Union
Collec on • Chamtor (via Vivescia)
• Chamtor
• Cristal Union
Ini al • Air liquide
processing • Cristanol
• Cristanol
• Soliance
Secondary • Wheatoléo
processing • Bioamber
• Cristal Co
Distribu on
the site but also of increased production by the firms already present in relation with
the activity of the new arrivals.
All of the strategic decisions taken since the creation of the Bazancourt sugar
factory in 1953 and until the development of the biorefinery have resulted in a
steady growth in activity on the site.
This observation leads us to ask the following two questions:
– Is activity at the Bazancourt-Pomacle Biorefinery optimal, or could productivity
be improved even more?
– The importance of the Bazancourt-Pomacle Biorefinery is no longer in doubt,
but what of its competitiveness?
We will attempt to answer these questions in the next section.